Commercial & Branded Film Director
Karim ElShafei
Cinematic storytelling for premium brands across Saudi Arabia, Egypt and the wider GCC.
Approach / 01
A director's eye. An editor's rhythm. Films that carry the emotion, precision and scale of cinema.
Director's reel / 02
The work, in motion.
Selected work / 03
Enter the work.
Commercials · Branded films · Fragrance · Culture
Full filmography
01Watch film Arabian Oud
BULLET
Cinematic branded film · 2024
02Watch film NADEC
Founding Day
National film · 2026
03Watch film Arabian Oud
Saffron Oud
Luxury fragrance
04Watch film Jahez
Jahez Maak
Branded campaign
05Watch film Faisal Al Dayel
Green 1983
Luxury fragrance
06Watch film Arabian Oud
Zomorod
Luxury fragrance
07Watch film Arabian Oud
Fairouz
Luxury fragrance
08Watch film Arabian Oud
Kahraman
Fragrance campaign
Flagship case studyBULLET / Arabian Oud
Built like a film. Released like an event.
An original cinematic fragrance concept developed into a large-scale branded film and premiered at VOX Cinemas Riyadh.
- 90
- Models & talent
- 160
- Crew members
- 7+
- Locations
- 2
- Night shoots
Based between Cairo & Riyadh
Story-led direction, built for ambitious brands.
Karim El Shafei works across commercials, branded films, luxury, fragrance and culturally grounded Middle Eastern narratives.
About Karim